“The course has helped me look at products (digital/non-digital, physical/software) from a black box perspective and then specifically go into details in the downstream process.
It blasted the myth that building features is biggest work in product management.” [Kavindra – from first cohort]
The next batch starts May 19th.
40 hours of deep learning from some of the best product minds in the country.
An intensive course which gives you the right framework, tools and guidance to boost your product management skills.
Learn from the best
Let’s actually learn (and not to pretend).
The second cohort which is going to be an online course, will start on May 5th, 2018. You get to learn from India’s best product minds.
Make your big move
Whether you are launching a new product or entering the world of product management, we will work with you to understand your expected RoI from the course and we will get you there.
During the 8 weeks course, you will learn to navigate the product cycle, armed with ‘first principle‘ thinking, enabling you to ask the right questions.
The course will help you understand the different frameworks you can use to evaluate ideas, understand your users, create MVP releases and most importantly, develop the right metrics.
The other part which I liked is that it was more of practical and less of theory oriented stuff. I am avid reader and have read many books on product management but most of the stuff doesn’t stick in as we don’t do that everyday in my real life. Most of the examples were picked from daily life and most of the participants were aware of this and yet the perspective was great. [Testimonial from first cohort]
Packed with practical insights from industry experts, the course will help students
- Understand the role of a product manager and how the role intersects with others in the organization.
- Idea evaluation / assessment. Doesn’t matter whether you are launching a startup or launching a new product in your company, evaluating ideas needs a certain framework and the course will help you ask the right questions to ask.
- Test product positioning and messaging. With minimal budget, how can one test the hypothesis?
- Navigate the product cycle. Right from MRD to PRD, how do great product leaders navigate between engineering, marketing and sales teams?
- Become a great product leader. The world is looking up to new product leaders. What does it take to be one.
Product Management Course Modules
Great product managers understand their users, they are the voice of their customers, they understand and can predict the market better than anyone else. The 8 weeks course will cover the following modules.
Define the Product Management Role
How does the role intersects with others in the organization. If you are transitioning from engineering or marketing to Product Management role, what do you need to unlearn and learn.
Product-Market Fit and Beyond
At scale, all product-market fit fails. What’s the right way to go about it, then? An extremely practical Customer Development Framework will be shared with the participants.
Designing for Growth.
Designing Product Personas and Empathy Maps. – User Stories, story-boarding and ensuring that everybody in the team is on the same boat. We tell you how to go about this.
GTM and Most Common Product Mistakes
The real mistakes are more fundamental than what it shows up on the surface. We walk you through product mistakes often committed by product teams (and how to keep an eye on this).
Feature X vs Y? What are the right metrics to track? Tools, Frameworks anyone? Product vs. Platform? Holy shit! Let’s take a deeper and practical view of the product management process.
Becoming a Brilliant Product Leader.
How much of technology (or marketing) should you really understand? How does one handle product operations? What actually makes an inspiring product leader?
“The best part is that it isn’t all theory – you get to apply everything you learn to the weekly assignment given, and you get valuable feedback to help you learn and improve over the course of 6 weeks. In a nutshell, this course will help you to jumpstart your PM career.” [Amit]
This is an online course and the sessions happen every Saturday 9:00 AM – 1:00 PM.
Each session is of 4 hours -the first 2.5 hours will be taken up by Ashish Sinha (NextBigWhat founder and earlier was product manager at Yahoo/Ketera/i2), followed by an industry experts.
Each session ends with a home work – which will involve real world interaction with users/customers and a set of exercises.
Note: In order to unlock the next module, you’d need to finish the exercises. This is really important – this translates to setting aside minimum 2 hours / week for the exercises.
Product Management isn’t a theoretical exercise – it needs real world observation and perspective building.
As part of the course, we aim to develop #DeepProductThinking in students.
The course greatly exceeded my expectations. The instructors and guest speakers were all experienced professionals in their own fields and work for some of the best companies in their area. It covered the absolute fundamentals of a PM role such as using solid frameworks that you can bank upon to define your product, developing personas and user stories, understanding metrics, product marketing, PMF etc. [Testimonial]
Taught by some of the best product managers/founders in the industry, led by Ashish Sinha.
Guests from the earlier batches.
Rajiv Srivatsa (linkedin) is the cofounder and CPTO of UrbanLadder and currently manages strategy, technology at UrbanLadder. Before starting UrbanLadder, Rajiv was Senior Product Manager with Yahoo! Emerging Markets.
Saran Chatterjee is the cofounder and CEO of HouseJoy. An accomplished General Management professional with proven track record in business development , planning, business management and operations, product management, product marketing. Before starting HouseJoy, he was the VP, Product Management at Flipkart and Senior Director, Global Product Management at Yahoo.
We will give you one. In fact, we also give you a certificate*.
But please don’t join the course for the sake of getting a certificate (take our competitor’s courses). Product management is about thinking deeply, asking (lots) of questions and leading a team of geeks, marketers and sales professionals.
And let’s be honest: Nobody hires a PM based on certificate. You need the right frameworks and perspective building – that’s what we will teach during the course.
Become the Product Thinker and Leader in your team/org/startup!
In case you are looking for a job change post this course, we will connect you with partner companies who are hiring PMs (i.e. only if you are keen on exploring options).
PS: For corporate sponsorships, this option isn’t viable.
- have been doing engineering or marketing roles and willing to get into PM role.
- have been performing PM role informally and need to go deeper and get a formal certificate (and training).
- Founders who want to bring in PM thought process early on in the company.
- Fits in well for bothe consumer and enterprise industry. We teach you fundamentals.
Product Management Course Details / Fee?
The next batch starts on May 12th, 2018 and will end on June 30th. This is an online course and is priced at Rs. 75,000 (+18% GST).
Once you make the payment, we will connect with you to understand your expectations from the course.
FAQ: Is there an EMI option?
Ans: Right now, no. Having said that – in some cases, we do accept part payment (50% now and 50% after completion of 3 classes).
Who is doing the guest lectures this time around?
The announcement will be made on April 16th, but do expect amazing product leaders.
» And one more thing !
We believe that learning is a continuous process and should continue post the course as well. The course fees will also include:
– Access to the learning content for 1 year.
– Access to ProductGeeks conferences and meetups for 1 year (details will be announced very soon).
– Access to ProductGeeks community
“I need to talk and get more info”. Sure, just fill up the form below (please contact us).