About This Course
In the realm of business, relationships reign supreme. And like any meaningful relationship, it’s not about the first impression, but the journey thereafter. Enter lead nurturing – the art and science of guiding potential customers down the path of enlightenment, value, and trust.
This course won’t simply chart out tactics. Instead, we’ll embrace the inbound philosophy, focusing on creating experiences that resonate, educate, and engage. It’s not about pushing, but about pulling with purpose and authenticity.
So, let’s embark on this journey together. A journey that transcends mere transactions and delves into creating lasting, value-driven connections.
Curriculum
103 Lessons
Setting the Stage
Setting the Stage
Insights by Zig Ziglar
You can also bring down the overall cost of new customer acquisition
What is the biggest benefit of Lead Nurturing for an organization?
Summary
Customer is The King!
Insights by Bill Gates
Even though sales are all about handling rejection positively,
Why do you think businesses fail to convert leads into customers?
Summary
Down the Funnel
Insights by Steve Jobs
What do you think is the awareness stage in the purchase funnel?
Summary
Moving Down the Funnel?
Customers, such as Rahul, are often at the top of the purchase funnel and are often considered as ‘Suspects’.
Summary
Which type of lead is present in the middle of the purchase funnel or lower and thus has the best chance of conversion?
The Nuts and Bolts
Leads scored as per their profile, expressed interest
Summary
Lead Nurturing Approach
Nurturing Leads: B2C Business
Nurturing Leads: B2B Business
Automation Tools
Lead Nurturing Best Practices
Course Summary
Your Instructors
₹149.00₹749.00
-90%
Sales Negotiation
₹99.00₹999.00
-88%
Customer Experience Management
₹89.00₹749.00
