About This Course
In the vast landscape of innovation, understanding your customer isn’t just about demographics or preferences. It’s about recognizing the ‘jobs’ they’re trying to accomplish. The JTBD framework takes us beyond superficial needs, diving deep into the core tasks and desires that drive consumer choices.
This course will explore the JTBD theory, not as a mere tool, but as a profound lens to view markets, competition, and value creation. Through this lens, we’ll decipher the reasons behind why customers make the choices they do.
Are you prepared to look beyond the what and understand the why? Let’s embark on this enlightening journey of discovery.