About This Course
In the vast landscape of innovation, understanding your customer isn’t just about demographics or preferences. It’s about recognizing the ‘jobs’ they’re trying to accomplish. The JTBD framework takes us beyond superficial needs, diving deep into the core tasks and desires that drive consumer choices.
This course will explore the JTBD theory, not as a mere tool, but as a profound lens to view markets, competition, and value creation. Through this lens, we’ll decipher the reasons behind why customers make the choices they do.
Are you prepared to look beyond the what and understand the why? Let’s embark on this enlightening journey of discovery.
Curriculum
60 Lessons
Introduction to JTBD Framework
The Zoom Travel Ticket
How many times have you heard product or founding teams say
Summary
Often makers think of the product first and the customers later.
What might you recommend to Andy to solve the storage issue?
Andy’s storage issues can be solved by either a Kindle or a library subscription, or even a bookshelf.
Summary
The Jobs of a Customer
Insights by Prof Clayton Christensen
Why is JTBD needed?
Video00:00:00
Summary
Customer-centric companies work backwards from the customer’s job.
Insights by Kathy Sierra
Summary
JTBD: A Deep Dive
How do we put JTBD into practice?
Ditto with the Apple watch. ⌚
Your customers want to have superpowers. 🦸♀️
Summary
By now, you have a fair idea of the fact that the first step towards becoming customer centric
Insights by Henry Ford
Insights by Prof Clayton Christensen
Why were people hiring milkshakes?
Insights by Tony Ulwick
Video00:00:00
Summary
Draft Lesson00:00:00
The Core Fundamentals of the JTBD Framework
The Components of the JTBD Framework
Summary
Assessment
Your Instructors
₹349.00₹1,249.00
-85%
Design Thinking for Product Managers
₹149.00₹999.00
-67%
APIs for PMs and Non-tech Leaders
₹249.00₹749.00
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