About This Course
The delivery rate indicates how many emails were successfully delivered to subscribed customers.
Open rate is the percentage of customers who received the email in their inbox and opened it.
Click rate is the percentage of customers who opened the email and clicked on a link or call-to-action button to arrive on your website. ??
Curriculum
114 Lessons
What is Content Marketing?
What is Content?
It is hard even to visualize this scenario because we have become accustomed to finding helpful information online.
Insights by Lee Odden
Summary
Need Quality Content
TBWC understood their customers, the kind of content they preferred to consume
When a brand uses quality content, which of the following business objectives are achieved?
Summary
Using Content for Marketing
If your target audience is searching for solutions online and prefer finding answers to their problems on their own
Why should a company use CM instead of traditional marketing to build its brand?
Summary
The Content Funnel
As customers engage further with your brand,
Where in the content funnel can promotional content be included to support customer buying decisions?
Summary
CM: The Process
Insights by Jon Buscall
Which stage of Content Marketing process helps a brand in understanding their target audience for whom the content has to be created?
Summary
Different Types of Content Formats
CM Strategy in The Making
Get, Set, And Go!
Promoting Content
Content Marketing Effectiveness
Course Summary
Assessment
Your Instructors
₹149.00₹749.00
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How to Write An Effective Copy (and win the world)
₹149.00₹549.00
