-73%

Digital Marketing Social Media Marketing

How to Write An Effective Copy (and win the world)

NBW

Last Update October 2, 2023

2 already enrolled

About This Course

Effective copywriting isn’t just about being loud; it’s about being heard. It’s not about writing; it’s about connecting, resonating, and initiating action.

This course won’t be another list of formulaic strategies. Instead, we’ll dive deep into the art and science of crafting messages that matter. Messages that don’t just sell, but tell stories; stories that create change, spark movement, and leave an imprint.

Ready to shift from just writing to making a ruckus? Let’s redefine copywriting and, in doing so, change the narratives that shape our world.

Curriculum

79 Lessons

Introduction to Copywriting

Why do You Need Copywriting?

What would you do in such a situation?

“I am just not able to understand why your product is better than hundreds out there.” 🤔

Insights by David Ogilvy

Summary

What is a Copy?

After a whole week of depressingly low sales

So, what can he do to set this right?

Summary

The Magic Formula for a “Good” Copy

HubSpot’s homepage says, “There’s a better way to grow.”

Insights by Mark Zuckerberg

Insights by Shirley Polykoff

Keeping that in mind, select a new tagline for the campaign

Summary

The 5 Stages of Awareness Framework

Do’s and Don’ts of Copywriting

Copywriting How-To’s

The Process

What would be your first step to ensure an effective copy for your burger joint?

Research is a crucial part of the process

Summary

AIDA

Insights by Jakob Nielsen

Once the copy you drafted to grab attention does its job

Summary

An Additional Step

Insights by James Freeman Clarke

Considering the requirements, there are cases when you’d want to deviate from AIDA and AIDCA too.

Summary

PAS or FAIL?

With the Agitation part of the PAS formula, you aim to connect with the prospect to convert them to a customer.

Summary

PPPP!

Which of the following would be considered a promise by an earphone brand?

The Next ‘P’ in the 4 P’s formula is the Proof.

Summary

AIDA in Action!

Hubspot manages to grab the attention of anyone looking for a solution to their marketing woes

Summary

Even More Formulas!

Course Summary

Assessment

Copywriting is only limited to print ads and commercials.

An idea and effective copy should be _____.

Buttons, error messages, instructions, and walkthrough guides are not considered a copy.

Which feature of a product is highlighted by a good copy?

Which of the following is not a quality of a good copy?

KYA stands for ______

What are the first two stages of awareness?

If your customers are yet to identify the problem, at which stage of awareness are they?

At which stage can you determine if your solution fits a potential customer’s problem?

During which stage of the awareness framework, can you use a copy to engage with a prospective customer?

Which of these gives the goal behind the copy?

A simple, straightforward copy that only highlights the product benefits can never be effective.

Which of these is most effective in attracting readers and potential customers?

While writing a copy, it is advisable to talk about the product’s features and less about its benefits

Revising copy that has been drafted is not a product practice

Which of the following are not mistakes when writing a copy?

In which stage of awareness is the prospect looking for a ‘good deal’?

In which stage of awareness is the prospect offered free trials and product demos?

Tone of a copy is as important as the copy itself.

What does AIDA stand for?

AIDA is only used for web pages.

AIDCA is derived from AIDA

The extra step in AIDCA when compared to AIDA is _________.

PPPP is a formula for writing a video script copy

What is the correct order of PPPP?

Which of the following do headlines help with?

Testimonials received from customers need not be refined.

PPC is a formula used to write Headlines

The Jim Edwards method is a formula for what type of copy?

Sales Letters are widely popular today.

Your Instructors

NBW

0/5

19 Courses

0 Reviews

14 Students

₹149.00~~₹549.00~~

73% off

Level

Intermediate

Lectures

79 lectures

Subject

Digital Marketing Social Media Marketing

How to Write An Effective Copy (and win the world)

About This Course

Curriculum

Introduction to Copywriting

Why do You Need Copywriting?

What would you do in such a situation?

“I am just not able to understand why your product is better than hundreds out there.” 🤔

Insights by David Ogilvy

Summary

What is a Copy?

After a whole week of depressingly low sales

So, what can he do to set this right?

Summary

The Magic Formula for a “Good” Copy

HubSpot’s homepage says, “There’s a better way to grow.”

Insights by Mark Zuckerberg

Insights by Shirley Polykoff

Keeping that in mind, select a new tagline for the campaign

Summary

The 5 Stages of Awareness Framework

The 5 Stages of Awareness Framework: An Introduction

Will a generic message help us target customers?

Eugene Schwartz, a pioneer in the copywriting world came up with a framework to help write better copies.🧠

Summary

The Unaware Stage

Summary

The Problem Aware Stage

Insights by Marc Benioff

The Solution Aware Stage

In marketers’ term, they are ‘warm’ leads – almost ready to buy, but not there yet. What would you do?

Summary

The Product Aware Stage

What would you do to close the deal?

Summary

The Most Aware Stage

Insights by David Ogilvy

Summary

Do’s and Don’ts of Copywriting

Writing a Good Copy

Keep it simple.🤟 Big words are stylish but not always necessary.

Video00:00:00

Summary

Mistakes to Avoid

Mistake: Too lengthy!

Summary

Copywriting How-To’s

The Process

What would be your first step to ensure an effective copy for your burger joint?

Research is a crucial part of the process

Summary

AIDA

Insights by Jakob Nielsen

Once the copy you drafted to grab attention does its job

Summary

An Additional Step

Insights by James Freeman Clarke

Considering the requirements, there are cases when you’d want to deviate from AIDA and AIDCA too.

Summary

PAS or FAIL?

With the Agitation part of the PAS formula, you aim to connect with the prospect to convert them to a customer.

Summary

PPPP!

Which of the following would be considered a promise by an earphone brand?

The Next ‘P’ in the 4 P’s formula is the Proof.

Summary

AIDA in Action!

Hubspot manages to grab the attention of anyone looking for a solution to their marketing woes

Summary

Even More Formulas!

The Head Line

Insights by Don Draper

Another often-used formula is the “Here’s The Way” formula.

Summary

What a Review!

Insights by Ron Kaufman

The “Before

Summary

Video or Nothing!

In the next part of the formula, Mary explains the problem and why it’s a big deal.

Summary