The value delivery process can be divided into three phases, out of which “choosing the value” implies _____________________________, which is the essence of strategic marketing.
Listing alternatives that solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
In marketing theory, every contribution from the supply chain adds ____________ to the product.
Which of the following is NOT considered a type of reseller?
A transaction in which the organization is making an initial purchase of an item to perform a new job refers to which of the following purchases?
__________________markets are made up of members of the distribution chain.
What is the last stage of the consumer decision process?
Which approach advocates adding new features to a product?
A cluster of complementary goods and services across a diverse set of industries is called a ______________.
If a firm is practicing ____________, the firm is training and motivating its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.
If actual performance exceeds the expected performance of the product, then the customer is __________.
The buying process starts when the buyer recognizes a ____________________.
The __________ concept holds those consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
Good marketing is no accident, but a result of careful planning and ____________.
The first three elements in successful business practice are _________________________.
The section in the marketing plan that presents relevant background data in the macro-environment is called ___________.
The promotion “P” of marketing is known as __________.
The most basic level of the product is called the _______________.
In ______________, consumers may share a strong need that cannot be satisfied by an existing product.
_____________ pricing is the approach of setting a low initial price to attract many buyers quickly and win a large market share.