Every founder can dream and even build, but can they launch? Beyond MVPs and prototypes lies a crucial, oft-overlooked step: Go-To-Market (GTM). It’s not merely about launching, but launching right. Your GTM strategy is the bridge between your product and the market, and it defines how you capture value.

The best products can falter with a weak GTM, while underdogs can rise with a well-crafted one. It’s about understanding the market, positioning, and timing. And yes, while there’s an art to it, there’s also method and science.

In this course, we won’t just explore the GTM concept; we’ll dissect it, offering you a toolkit to strategize and execute. By the end, GTM won’t be a buzzword but an actionable roadmap for your product’s entry and dominance in the market.

Don’t just launch. Launch with purpose, precision, and strategy. That’s the GTM way.