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Startups

How to Create a Brand Book

NBW

Last Update September 20, 2023

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Curriculum

54 Lessons

What is a Brand Book?

A for Apple, B for Brand

Insights by Steve Forbes

Is branding only for the big shots of the industry?

Summary

Who Needs Rules?

Having a brand book means being consistent, but does it mean that we have to stay with the same document forever?

Insights by Jeff Bezos

What kind of guidelines are set in the Brand Book?

Summary

What’s Your Story?

Insights by Alan Ries

Brand strategy is a process that involves_________________________.

Summary

The Long and Short of it

The first part is the ideological part which includes the philosophical aspects of branding.

Summary

Insights by Walter Landor

Brand Ideology

Brand Book Essentials

All About the Book

Summary

Assessment

Your Instructors

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Level

Intermediate

Lectures

54 lectures

Subject

Startups

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How to Create a Brand Book

Curriculum

What is a Brand Book?

A for Apple, B for Brand

Insights by Steve Forbes

Is branding only for the big shots of the industry?

Summary

Who Needs Rules?

Having a brand book means being consistent, but does it mean that we have to stay with the same document forever?

Insights by Jeff Bezos

What kind of guidelines are set in the Brand Book?

Summary

What’s Your Story?

Insights by Alan Ries

Brand strategy is a process that involves_________________________.

Summary

The Long and Short of it

The first part is the ideological part which includes the philosophical aspects of branding.

Summary

Insights by Walter Landor

Brand Ideology

Making a Brand Platform

Here’s an example of a vision statement that changed the world!

How is lasting brand value created?

Be Stylish!

Insights by Al Ries

Some examples of brands and their essences are Apple for simplicity

Summary

Ain’t no Brand Without a Story

Insights by Jonah Sachs

Another way is making the customer a hero

Summary

Edit and Then Edit Some More

Now we come to the wordings and language to be used for your brand.

What is the difference between brand personality and tone of voice?

Summary

Insights by Simon Mainwaring

Brand Book Essentials

Get That Logo Right!

Your brand book is a chance to introduce your brand to the world.

Tom also speaks to the content team,

Summary

Tippy Tippy Tap, What Color You Want?

Insights by Seth Godin

The Burger King logo has the primary colors of red, yellow, and blue. 🍔

Summary

What’s There in a Font?

Similar to colors, even fonts have primary, secondary, and tertiary based on where they are placed and their purpose.

Insights by Brad Grey

Insights by Hermann Zapf

Summary

More Than Just a Logo

If you are a technical brand and use many avatars, like Atlassian

Insights by Steve Forbes

Is branding only about the logo?

Summary

All About the Book

FAQs

How to get everyone on board in the process of a brand book?

Insights by Ashley Friedlein

Some Tips

Make materials available.

Summary

Summary

Summary

Summary

Assessment

A brand book helps you to ______________________.

Brand Strategy involves making a brand identity and deciding the positioning of the brand.

A brand book is at least 100 pages long

A brand platform consist of ______________________.

What does it mean for a brand to have an identity?

Creating a brand style involves choosing an essence and personality for your brand.

What is included in setting editorial guidelines for a brand?

What are the three colors in a brand color scheme?

The difference between Font and Typography is that font is _________, typography is ___________.

Brand Imagery is all the graphic elements associated with a brand, including logo, color, type

Your Instructors

NBW

How to get a startup idea and validate the idea?

The difference between Font and Typography is that font is _, typography is ___.